Summary:

Revenue teams need to de-clutter at multiple levels to simplify the demand generation function. Where are the areas you should focus on to make this shift? What are the metrics you need to track?

In this premiere episode of the Simplifying Demand Generation podcast series, Ankur Saigal, Co-Founder of BambooBox delves into the following areas in conversation with Aseem Sinha, Global Demand Generation leader at Algonomy.

• Psychographic differences between Asian and the US markets


• Hyper-personalizing based on buyer journey stage


• Focusing on Opportunity as a metric to drive alignment between sales & marketing


• Building a connected application landscape to beat the data deluge

You can watch the video recording of this podcast here.